Today it is essential for SMEs to provide a memorable shopping experience for their customers to retain them so they can buy from us multiple times and help us promote a business. You need to focus on CRM tools for this, which is why I will be showing you the 5 best CRM tools for SMEs today.

It is easy to keep track of your customers with a simple Excel spreadsheet when small businesses are just starting out and do not have a lot of customers. But as they begin to expand, this program won't be sufficient to keep track of things like clients, sales, development, etc.

WHAT IS CRM?

Thankfully, SMEs may use something else: Customer Relationship Management ( CRM) software and their use does not entail a huge outlay of capital. There are actually some resources which offer free plans.

SUMACRM

This CRM is easy to use and is ideal for small and medium-sized enterprises and I recommend it as I use it. It has a free trial period of 30 days, so you can try it and see if it's your business' right CRM. It is a very easy tool to use, built for business owners with large administrative needs, but whose vocation is to handle agreements with productivity and metric performance.

ZOHO CRM

If you're looking for a free CRM today will be a perfect day to check it out. In terms of design and use, Zoho CRM is a very similar tool to SalesForce, and it has a series of powerful tools, many of which are available in the free plan. What stands out is that the program is well integrated not only with other Zoho items like Invoice and Meeting but also with Google Apps. Oh, and you can pay less when you decide to upgrade than you would have to pay at SalesForce